APCO Celebrates Marvin’s Continued Evolution
APCO is excited to announce changes to one of its most trusted company partners – Marvin Windows and Doors. Known for a spirit of innovation and commitment to people, Marvin Windows and Doors is evolving to design and build better ways of living. New changes that reflect this evolution include combining the brand with Integrity Windows and Doors, to be known simply as Marvin moving forward. Additionally, Marvin has reorganized its product portfolio and developed several internal initiatives to support continued product introductions that are truly customer-centric.
“As people’s expectations of home change, we must also grow and evolve to bring beauty into the everyday while striving to simplify and enhance people’s lives,” said Paul Marvin, CEO of Marvin. “The changes we’re sharing today are exciting, including a new brand identity, but they’re a remodel. The foundation of our company – the people, exceptional quality and beautiful design of our products – all remain intact and stronger than ever.”
Marvin is a fourth-generation family-owned and -operated business, headquartered in Warroad, Minnesota, with more than 5,500 employees across 15 cities in North America. The Marvin portfolio of products for builders, architects, and homeowners is designed to provide exceptional solutions for any project with a focus on creating better ways of living.
The Marvin brand now represents all fenestration products previously known as Marvin Windows and Doors and Integrity Windows and Doors, with both of those brand logos now retired.
The new single, refreshed Marvin brand logo includes a bold font and an updated yellow rose that is modern yet still recognizable. It reflects Marvin’s progressive, design-forward future and the company’s heritage of optimism and hospitality.
Refreshed product collections
Three product collections now organize Marvin’s window and door products to help customers find the right solutions for their projects, making it easy to create beautiful homes that deliver on every customer’s unique needs.
Signature Collection: Design and category-leading innovation
As Marvin’s most aspirational product line, the Signature Collection features the broadest range of product types, styles, configurations and design options. Ideal for creating exceptional spaces in which every detail is thoughtfully considered, the collection includes the products previously known as Marvin Contemporary Studio and also includes what will continued to be known as the Marvin Ultimate and Marvin Modern lines.
Elevate Collection: Beautiful design, superior strength
A resourceful option, the Elevate Collection offers a balance of creativity, vision, and reality, hitting a sweet spot between differentiated, highly valued features and price. The curated collection includes products previously known as Integrity Wood-Ultrex.
Essential Collection: Streamlined, versatile and maintenance-free
For those who wish to reduce complexity without sacrificing quality, the Essential Collection offers accessible design with a simplified approach. Featuring clean lines and simple profiles, the Essential Collection offers versatile style solutions with superior strength and durability. The collection includes products previously known as Integrity All Ultrex.
For more information about the new Marvin brand, visit www.marvin.com.